- The big & global challenges for the pricing directors in companies, worldwide: what are they?
In the “good old days” pricing directors could
easily helpt to sell what their company produced: the customers very often had
a low price sensitivity. Pressure of competition was low and only few
substitutes and imitations were there. The customer was brand loyal and rational and
pricing took place in microcosm marketing between product, place &
Nowadays, pricing directors face large and global
challenges such as much more professional purchasing (central purchasing, price
trainings, eProcurement), higher market price transparency (M&As, complex,
international distribution), unclear and changing demand (weak economy /
recession / crises, weak financial position of customers, stronger price-focus
from end-customers) and lastly tremendously higher competitive intensity (high
price transparency in internet, aggressive pricing of new competitors, discount
wars, price erosion, grey markets etc.).
- Can an event like the Profit Leaders Summit
contribute to these challenges?
Yes of course! the Profit Leaders Summit will
provide answers to many of the most pressing questions.
Two interactive days with leading experts,
experienced speakers and leaders in pricing and margin management give
thought-provoking impulses and completes participant’s experiences with new
innovative approaches and thinking.
- What should be the outcome of the summit, what’s in
it for all participants?
This event is designed to bring real experts on
-> To work together during interactive workshop
sessions with actionable outcomes and take home best practices to implement.
-> To expand the personal network and get inspired
with new ways of thinking discussions amongst leading decision makers.
-> To take away ideas, thoughts and specific
actions that impact your daily pricing approach as well as your long-term
- What can you give away about your topic?
My topic “Is Pricing the New CFO Topic?” identifies
the new role of pricing within an organization.
Due to the above mentioned challenges and
developments, pricing tasks shifted over the last years into the area of the
CFO. In addition to the “new days of pricing” further
developments like globalization, digital disruption, diversification in
marketing and sales as well as internationalization and a lack of qualified
sales staff are drivers for this shift.
I am looking forward to talking about these
developments in the key note closing session!
Do you want to join? Click here and find out all there is to know about the EPP Profit Leaders Summit. Or contact Els, Summit Manager at email@example.com.