What’s stopping you from becoming a pricing leader?

Wednesday, June 11th, 2014 – Oegstgeest (Leiden), The Netherlands

Next week, from Monday June 16th until Friday June 20th, a brand new edition of the Certified Pricing Manager® executive programme - level 3, takes place at the beautiful Hotel Oud Poelgeest in the inspiring, green and tranquil environment of Oegstgeest (nearby Leiden) in The Netherlands.

And this is big news! Why, you ask?

We present you, a small pick of the many reasons to attend this executive training programme
  1. Face to face: more focus (fewer distractions), deeper connection to material and to each other;
  2. Small pre-screened group: individual attention, deeper learning experience, room to discuss pressing, sensitive issues;
  3. Return on investment of X6 at least: no certification unless successfully completed min. 30K generating business project;
  4. Cross-industrial: Stimulates and triggers new ideas/approaches, out of the box thinking, higher learning curve;
  5. Practice new skills immediately: practical case studies under supervision of coach & trainer;
  6. Expert feedback/soundboard from external EPP certified coach during training and project;
  7. Generates positive attention for pricing in your organisation, also positive attention for your career;
  8. Top trainers & guest speakers: Have a look, following this link.

If you have more than 3 years’ experience in pricing and can you say that you have full transactional control established in your organisation, you can not afford this miss this. 

Advance your price management career, demonstrate and prove that you have mastered a thorough understanding of the best practices, skills and tools needed to drive your pricing team's priorities towards full value capturing and profit optimisation this year.  

With 38 hours of intensive face to face course work plus a minimum 30K margin generating business project, this is an executive development programme which far surpasses the quality and value any other pricing education on the market today.

Interested in joining?

Contact nicolene.barnard@pricingplatform.eu or call +32/ to discuss your opportunities in your development as a pricing expert or to get a detailed overview of what you will be discussing, next week at CPM®_3.


Your gut feeling just isn’t good enough

Getting the price right

In today’s increasingly price sensitive world, getting the price right is more important than ever. How can we improve the possibility of falling in the close vicinity of the elusive “right price”? How do you arrive at a value based price that makes the customer feel good while maintaining enough margin to keep management and your board of directors happy?

On 19 and 20 November, EPP is hosting the Advanced Pricing Research Toolbox in cooperation with the SKIM Group where you’ll learn how to do just that.

What will you learn to master during these 2 days?

  • Understand the process leading to a value based price;
  • Understand and conduct segmentation analysis;
  • Build your value proposition;
  • Understand price elasticity;
  • Understand WTP;
  • Check this with revenue, profit and market share goals,
  • Bring the whole picture together and set your value based price with confidence.


The course is designed for market intelligence professionals, market research, pricing research, pricing analysts, but also product managers, marketing managers, BU directors - in short, anyone who deals with pricing and wants to use pricing research to bring them closer to full value capturing and profit optimisation.

Your trainer (see speaker bio), will guide you in the use of the best techniques and tools to help you provide your marketing, product management, and commercial team with the information needed to making confident pricing decisions.  

Join us at the EPP winter school series in November in Italy, and get off to a good start with your pricing initiatives for 2015!

Call Nicolene for more information on 0032 (0)51 320 372 or mail nicolene.barnard@pricingplatform.eu 

Time to sharpen your pricing skills at EPP Pricing Summer School

Do you need to brush up your pricing knowledge and skills? Or perhaps you’ve recently had to take on pricing as your responsibility? Get up to speed with the latest strategies, tactics and trends for European pricing practitioners in EPP’s most popular pricing training: The Strategies and Tactics of Pricing.

“The Strategies and Tactics of Pricing training helped me to get a perfect overview on the different aspects of implementing our pricing strategy. Furthermore, it let me decide to explore our own business case and put a project team on it.”(Bart Dekker - Managing Director - Baars & Bloemhoff).

What will you learn:

  • Understand the main pricing challenges faced by European pricing practitioners;
  • Learn to speak the pricing language: pocket prices, band width, price waterfall, etc…;
  • Understand the difference between value and willingness-to-pay;
  • Get to know the different pricing strategies with their advantages and disadvantages per market situation;
  • Gain insights in the different price setting techniques;
  • Set-up/fine-tune your own pricing process;
  • Discover the main pricing research tools that can be used to close info gaps;
  • Understand the pricing game and learn how to avoid pricing wars;
  • Learn how to fight back when war is unavoidable.

About the trainer:

Pol Vanaerde has a successful market strategy track-record. He was responsible for the European launch of Alpro Soyfoods and elected as marketer of the year in Belgium. Later he joined McBride PLC (private label detergents & cosmetics) as European Marketing Manager and Conoco-Philips as New Business Manager. Pricing was always one of his key responsibilities.

Pol is the initiator and president of the European Pricing Platform and responsible for the vision development and daily management. Furthermore, Pol is the founder of Vanaerde Consulting a market strategy + pricing consulting company.  He is also guest lecturer at Vlerick Business School, HUB (Brussels), deBaak (Amsterdam), and has a wide portfolio of in-companies, seminars and conferences in different industries all over Europe.

Join this interactive and with real practice cases illustrated training and discover how to overcome all your pricing obstacles!